Words are powerful and the way we choose to communicate as global health advocates is important. Here are some messaging tips for you to consider when talking about poverty and the coronavirus:
DO: put marginalized communities at the center
What this looks like: “With coronavirus or any pandemic, we know it’s the communities experiencing poverty and already pushed to the margins that face the greatest risks. Viruses don’t discriminate, but people and policies too often do.”
DO: make connections between ongoing poverty issues and the pandemic
What this looks like: “Access to basic needs like nutrition and affordable housing are even more important – and even more endangered – in a crisis. And whether it’s coronavirus or other ongoing global health emergencies, we need strong global health care delivery systems, international partnership, and a respect for human rights. A commitment to equity needs to drive the policy response to this pandemic.”
DO: stand against xenophobia
What this looks like: “Alongside coronavirus, we see fear, prejudice, and xenophobia also spreading. This means our response needs to not only focus on science, but on solidarity. Global health challenges aren’t solved through isolation, they’re solved through partnership.”
DON'T: accidentally play into harmful frames
Avoid language that assigns blame to a person rather than a disease (e.g. saying someone is “infecting others” or “spreading the virus,” or calling them a “carrier”). Don’t overuse words like “threat” or even “infectious” if they’re not needed. And be exceptionally careful around any conversation related to borders or immigration in the context of the pandemic.
DON'T: use “our” safety as justification for global action
In global health, we see this argument a lot (“invest there to make us safer here”). And it’s true: prioritizing health in low-income countries is good for security and business everywhere. But even if it weren’t good for Canada, we still know it’s needed (malnutrition isn’t contagious, but stopping malnutrition is still the right thing to do!).
DON'T: exploit the outbreak as just a “hook”
There’s a huge difference between connecting coronavirus to the bigger picture of the fight against poverty versus using coronavirus only as an excuse to talk about another issue. Pitting one problem against the other doesn’t help either. Instead we can focus on the solutions that are important for this pandemic AND for ongoing crises like immunizations and vaccines or the global tuberculosis epidemic.
