In the days surrounding World Tuberculosis (TB) Day, March 24, 2022, Results Canada staff, volunteers, and partners worked hard to shine a bright red light on TB. Each year our goal is to build awareness and stand in solidarity with the millions of people affected by TB.
This year, we increased our impact: Canada reaffirmed its commitment to ending TB, volunteers got a record number of monuments lit up in red across Canada, and the media mentioned TB because of our outreach more than we have seen in recent years.
Results Canada kicked off World TB Day with a gathering in front of the ‘Ottawa’ sign in the ByWard Market in Ottawa (a landmark that was lit up in red). At this event, the Honourable Minister of International Development, Harjit Sajjan made an announcement on a new investment of CAD$11 million in TB REACH. He made this announcement alongside Executive Directors Lucica Ditiu of Stop TB Partnership and Chris Dendys of Results Canada, and Dr. Suvesh Shresthra, a TB researcher and member of Stop TB Canada. To learn more, you can read our March 24 news release.
We have been advocating for reinvestment in TB REACH for over a year, as we know that the initiative is well-placed to fill the gaps in TB service provision during the COVID-19 pandemic. We celebrated this investment by making a video with partners to thank Honourable Minister Sajjan!
Results’ hard work to build awareness of TB this year allowed us to secure more media mentions than any other year on record. We published two op-eds in The Hill Times: one on the effect of COVID-19 and conflicts on TB co-authored by Executive Director, Chris Dendys and the other on COVID-19 and ending TB by Policy and Advocacy Officer, Leigh Raithby.
We also worked with volunteers who got landmarks lit up to submit press releases to community newspapers. Close to 10 different community media outlets picked up the stories, which featured volunteers who got the monument lit up in red! Here is a selection of those who were featured:
The success of this World TB Day could not have been possible without our volunteer advocates. Canadians across the country came together and demonstrated that they care about ending TB. They got 43 landmarks lit up in red, secured three mayor proclamations, wrote letters to the editor and op-eds (over 10 published), and urged Canada to invest in TB REACH on social media.
Results Canada piloted a new education tool using Prezi about TB, the impact of COVID-19 on TB programs in Canada and abroad and call for the resources and policy changes needed to end TB. You will hear from community voices and experts as you go through the Prezi.
Results Canada Fellows did their own media outreach by emailing or tweeting journalists in their area. One fellow, Olivia Shepard, even joined a news broadcast - an amazing accomplishment!
"It’s not every day that you get interviewed by a journalist! I was so grateful for the opportunity to spread the message about World TB Day and why TB is still such a prevalent and important issue. I hope it helps to kick-start the conversation and get people talking; everyone should be aware of this issue and know that we can hold our government accountable for committing to the goal of ending tuberculosis and seeing a world without extreme poverty. It really does start with a conversation.”
Here are just a few more of the volunteers who contributed so much to the success of the day:
Results staff were impressed by the dedication that volunteers and fellows showed to World TB Day! Not only did you surpass 100 lighting requests sent to landmarks all over Canada, but you kept the momentum going on social media and in newspapers ahead of the day. To our volunteers – your actions made such an impact. Even Honourable Minister Sajjan shared his appreciation!
See our Facebook album of volunteers taking action on World TB Day along with the landmarks that got lit in red!
While we celebrate the success of this World TB Day, we recognize that there is much still to be done in the quest to end TB. Our advocacy is far from over. Results Canada remains committed to generating the political will to end TB at home and abroad.