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why fundraise

Results is independent from corporate funding or government donations. Given the devastating impact of COVID-19 on the livelihoods of those living in poverty, we will use funds raised to help finance research, staff, and volunteer tools needed to advance our work supporting economic opportunity for all.

expert fact

Fundraising is a great skill to have as an advocate. Just be yourself, communicate why this is important to you and do not be afraid to ask for donations: you will never know the answer if you don’t ask!

secret tip

The beauty of being part of the Results Canada volunteer network is that you are never alone: reach out to Results volunteers – especially those nearby as you can walk together, cook, etc.

write a letter to the editor (LTE)

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why write an LTE

Write an LTE if you want to make your opinion heard in a timely manner. You don’t need a lot of research, and your LTE can be brief and to-the-point - just 150-200 words! When time is of the essence, choose to write an LTE.

expert fact

You have a better chance at getting published if you keep it short and sweet (and don’t be afraid to be bold!)

secret tip

Politicians are in their jobs because of you! As Canadians, we have voted them into office to represent us. So they want to hear from you to learn what issues you feel are most important.

use your voice on social media

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why use social media

Social media is a quick and easy way to speak up and tell your Member of Parliament (MP) that you care about immunization and access to vaccines. Get public attention and let Canada know that they should continue to be a global leader.

expert fact

Twitter is a news-centric platform! 71% of users get their daily news from Twitter making it a great platform to share and spread your news.

secret tip

Politicians are people too! Don’t be afraid to use social media to reach out to them about the issues that are important to you. 94% of Canadians are on at least 1 social media platform so it makes sense for politicians to be active on social as well.

Call-to-action summary: 

This month we are standing in solidarity with those living in poverty by recognizing October 17: International Day for the Eradication of Poverty. Our #EndPoverty Challenge is asking you to take action by supporting Results Canada’s work to address the issues involved in extreme poverty that are being exacerbated by COVID-19 – from lack of health services and education to the basic survival necessities of food and water.

You can support Results Canada by starting your own food or water fundraiser and rising to the #EndPoverty Challenge. Choose either the Food Challenge or the Water Challenge and create your own personal fundraising page with our easy-to-use, pre-made template. Use our Challenge resources to get access to everything that you need. Then invite your family and friends to support you with donations as you take on your challenge – and ask them to join you!

Food Challenge: eat the equivalent of CAD$2.40 per day 

The international poverty line was established as USD$1.90 (approx. CAD$2.40) by The World Bank. In India, children living at USD$1.90 still have a 60% chance of being malnourished. In Niger, infants living at USD$1.90 have a mortality rate three times higher the global average. The same story can be told of many other countries.

The ask: Pick as many days as you can within the month of October to eat food costing no more than CAD$2.40/day and fundraise by inviting your network to support you in reaching your #EndPoverty Food Challenge.  

Water Challenge: walk, wheel or run 6 km per day 

Six kilometers is the average distance round trip predominantly women and children in low-income countries must walk for water – and it is often contaminated with life-threatening diseases. Moms and daughters walk their 6 km barefoot or wearing rubber sandals. More than 3 million children and nearly 14 million women walk more than 30 minutes to collect water. And they often make that trip more than once a day.  

The ask: Pick as many days as you can to walk, wheel or run 6 km/day within the month of October and fundraise by inviting your network to support you in reaching your #EndPoverty Water Challenge.  

what the funds are for

Our goal for this #EndPoverty Challenge is to fundraise in support of a collective target of CAD$15,000. In recent years, Results’ advocacy efforts have been focused on advancing global health equity and education for all. Now, given the devastating impact of COVID-19 on the livelihoods of those living in poverty, we want to scale up our advocacy in support of economic opportunity. Funds raised will help finance the research, staff capacity, and volunteer tools needed to advance our ongoing work in support of economic opportunity for all.

Are you up for the challenge? 

Here are some ideas you can use to accomplish the challenge you choose and raise fundraising dollars to support Results Canada’s work of ending extreme poverty. Ask your family and friends to consider aligning their donations with the level of challenge you complete. 

  • Attempt your challenge for more than 1 day - especially consecutive days 
  • Get together with other Results volunteers in your city to complete your challenge 
  • Start small with a goal that feels achievable 
  • If your birthday (or another special occasion) is in October, use that as a hook to ask for donations! 

Get started by creating your own fundraising page today. The deadline to create your page is October 17.  

  1. Read the call-to-action overview to make sure you are familiar with the content.
  2. Determine your personal fundraising goal (our collective goal is to raise CAD$15,000). 
  3. Decide which challenge you will undertake (you can do both) and define how you would like to complete it. As an example, you could decide to walk 6km/day for 6 days or to eat the equivalent of CAD$2.40/day for 10 days! This is entirely up to you as long as you complete your challenge within the month of October.  
  4. Set up your fundraising page (refer to the step-by-step instructions that follow).
  5.  Use the images and resources in your peer-to-peer fundraising toolkit and get started on asking for donations! 
  6. The top 3 Results Canada volunteer fundraisers will get a surprise prize pack. 
  7. Got questions? Email
  1. Go to our main #EndPoverty Challenge fundraise page. 
  2. Click on ‘create my own fundraising page!’ 
  3. Enter your name (that you want to appear on your page) and email. 
  4. Go to your email (potentially your junk mail folder) and look for 2 emails that were just sent (there should not be any delay): 
    • Email #1 is to help you personalise your fundraising page
    • Email #2 is an email you can forward to your peers (once you have personalised your page) and it also contains your public fundraising page link that you should share with peers
  5. Follow the steps explained in the email 
    • Modify your fundraising goal by clicking on the pencil 
    • Add your own photo if you want 
    • Write why you are taking part in this 
    • Describe what you will do (food or water challenge) 
  6.  Start sharing your page – make sure you are sharing the public link and not the one that you need to edit your page  
  7. Refer to this fundraising page for an example (your page does not need to be bilingual – you know your audience best) 
  8. Got a question? Go in our Fundraising channel on Slack or contact us at

read our top tips 

  1. It is best to set a small but realistic goal for yourself. No amount is too small – remember that this is a collective peer-to-peer fundraising campaign that many are collaborating on. 
  2. Consult our toolkit for ideas on addressing common fundraising fears. 
  3. Make the suggested donation symbolic or reflective of our mission – for example, CAD$20.30 to symbolize our goal to end poverty by 2030. 
  4. Make it about you! People donate to you because you’re passionate – they want to hear why you care about Results. 
  5. 80:20 rule – spend 80% of your time informing potential donors about the kind of volunteer work you do and 20% asking for donations. 
  6. Be confident and persevere! Practice helps and review our communicating a message powerfully handout and create your own EPIC. 

secret tip

The beauty of being part of the Results Canada volunteer network is that you are never alone: reach out to Results volunteers – especially those nearby as you can walk together, cook, etc. You can reach out to volunteers in our internal Slack as well.

We recognize that COVID-19 may have adversely affected your everyday life or those of your friends and loved ones – whether that’s with work, your child’s school, or even a personal encounter with the disease itself. Whatever you can do to support the work that Results Canada does to #EndPoverty will bring us closer to our goals. Support our fundraising challenge now by donating to Results Canada.

Reference the current call-to-action page about our #EndPoverty Challenge to find key dates, key words, hashtags, and tags along with resources and references.  

Results volunteers have a history and a culture of fundraising. The important part: putting yourself out there in an experiential activity (like Living Below the Line) is an excellent way for you to raise the profile of the work Results does. Even better if you share your day-to-day experiences on social media or in a blog. Walking the talk, and telling others about it, is one of the most fulfilling things I've ever done for Results.

- Randy Rudolph, Results Canada volunteer